APP ICON
FIRST IMPRESSION MATTERS
Creating a proper app icon can be a real challenge. Apart from being unique and eye-catching, Icon must provide an overview of game key features. Game Icon is a story-teller that has power to intrigue players, making them not only install your app, but be back to it again and again.
Do you know that a great number of the users decide whether to install an app or swipe it within the first 2-3 sec glance?
In that light, Game App Icon is one of the most critical creatives of your app. It makes your app unique and recognizable. A prominent and well-designed icon will also highlight your app on a user’s phone, encouraging them to use your game more frequently.
Being one of the most significant visual elements, Optimized App Icon can dramatically increase app conversion rates and influence your app success. The screenshot below is a pure manifestation of how rapidly an app can grow mainly due to modified icon design.
Research is a crucial and inherent part of App Icon optimization.
Before designing your game app, it is important to consider a target audience of an app, to scan competitors and analyze main icon features in the same app category. At the same time, your game icon must stand out and be distinctive, showcasing the best features of your app.
App Icon Design can be a challenging task, which demands to combine current design trends and creative approach.
A/B testing is the cost-efficient tool to discover the best-performing alternative of a Game Icon, which will benefit your app success, increase conversions and make your game favored by users among competitors.
You never know what option will be winning. The only way to find out how your potential users will interact with an app icon is to split test alternatives. Google Play Experiments serve as an opportunity to A/B test different icon versions, altering various characteristics – colors, graphics, logo, frame, characters, etc.
As ASO experts we conduct the workflow of app icon optimization in several key steps.
First, we do research, scanning the main competitors of a game and gather a relevant Reference List in order to find out the best and most popular trends of icon design in a given category.
Secondly, we brainstorm all the ideas and create 3-10 Concepts. App Icon is a face of an application, so it is important to design a simple and eye-catching asset.
Finally, we polish 3-5 Options, approved by a client. After that, the ultimate Icons are ready for subsequent A/B testing, which is performed by the client with the help of Google Play Experiments or Splitmetrics A/B testing tool.
Split-tests are an efficient tool to choose a top-notch App Icon option. Evaluating the results of A/B testing we can check what alternative attracts more users, enticing them to click on a game icon.
An Optimized Game Icon is a significant part of ASO strategy and the best way to showcase the most important features of your game and appeal to the target audience.
Get Your App Icon Optimized With Asoplay
WHY US?
We are a Team of Game developers with many successful games, that got more than 30 million of downloads. We keep our professional development continuous. Being aware of the latest trends in a game world we are always eager to share our skills and knowledge with our clients.
We always provide feedback and comments on our suggestion. Most ASO specialists don’t usually explain or clarify their recommendations and solutions; or their service prices are really high. We stay in touch with our clients throughout the project cycle.
ASO agencies mainly focus on Keywords Lists and preliminary review of visual elements. We offer full ASO package: store listing optimization of all ASO elements, including Keywords Audit and Design of Creatives.
We are a Team of Game developers with many successful games, that got more than 30 million of downloads. We keep our professional development continuous. Being aware of the latest trends in a game world we are always eager to share our skills and knowledge with our clients.
We always provide feedback and comments on our suggestion. Most ASO specialists don’t usually explain or clarify their recommendations and solutions; or their service prices are really high. We stay in touch with our clients throughout the project cycle.
ASO agencies mainly focus on Keywords Lists and preliminary review of visual elements. We offer full ASO package: store listing optimization of all ASO elements, including Keywords Audit and Design of Creatives.