Your App success directly depends on its discoverability and creatives! Don’t get your app lost in a whirl of App Stores. Make it Stand out in a Mass.
A captivating App Preview and attractive App Screenshot are critical success factors. Given that our society is growing more and more visual-oriented, app creatives have become the main attention grabbers.
You never know what exactly will skyrocket your app. A/B testing is a key tool to check what is the best marketing solution for your app. Firstly, two alternatives are compared to discover an option with the best performance in conversion rate. Secondly, the best-proven option is adapted into other languages.
The game world is dynamically evolving, bringing about new trends in app optimization. It is important to adapt to them – changing app design, refocusing or updating key elements of your app landing page.
To optimally benefit from test results, the app landing page sometimes requires several changes: you may add or remove subtitles and visual effects, incorporate new elements. Even minor changes in the screenshot sequence can boost conversion rates.
A/B testing is based on hypothesis checking when two alternatives are compared, and the outcomes show the best one. The initial stage of split-testing involves research and brainstorming in order to elaborate hypothesis (change in screenshot orientation, creative screenshot design, adding short messages on a screenshot, etc) for subsequent testing.
You can run split-testing with Google Play Experiments, Splitmetrics.com or Facebook Ads.
In the context of Screenshot Optimization our professional experience also includes the enhancement of current game screenshots or creating composed game visuals while a game is still in a beta version.
Screenshots draw the lion’s share of players’ attention, as they visually convey the main idea of a game, showcasing its best features. At the same time, more than 70% of users claim that they prefer buying a product in their own language. Remember this, when you plan your app to grow worldwide!
Additional text, short messages or slogans on the app visuals can highlight important game features and better communicate the core essence of an app. However, one of the foremost things is to make those messages understandable for people, speaking different languages. According to the latest statistics, only 15% of all internet users are English-speakers.
Given that, screenshot localization becomes a must-do for your game triumph. Numbers prove that organic rates increase in a local web market if an app is adapted and translated into users’ native language, as app users prefer choosing games in their mother tongues.
A Game is usually localized in 7-8 main languages: English, Russian, French, German, Spanish, Italian, Portuguese, Korean. The more languages you opt for, the greater the conversion lift you experience.
Both the Apple Store and Google Play have their own requirements to store listing of a game published. To optimize all elements in accordance with them, keeping app visuals eye-catching and exceptional can be a challenging task.
Choose your own optimization package and provide your game art in HD. Get compelling store listing for your app within agreed deadlines. Launch your game to the App Store or Google Play in line with store guidelines and enjoy the results.
With ASOplay services it is as easy as Drag’n’Drop from local folder to Developers Dashboard.
We are a Team of Game developers with many successful games, that got more than 30 million of downloads. We keep our professional development continuous. Being aware of the latest trends in a game world we are always eager to share our skills and knowledge with our clients.
We always provide feedback and comments on our suggestion. Most ASO specialists don’t usually explain or clarify their recommendations and solutions; or their service prices are really high. We stay in touch with our clients throughout the project cycle.
ASO agencies mainly focus on Keywords Lists and preliminary review of visual elements. We offer full ASO package: store listing optimization of all ASO elements, including Keywords Audit and Design of Creatives.
We are a Team of Game developers with many successful games, that got more than 30 million of downloads. We keep our professional development continuous. Being aware of the latest trends in a game world we are always eager to share our skills and knowledge with our clients.
We always provide feedback and comments on our suggestion. Most ASO specialists don’t usually explain or clarify their recommendations and solutions; or their service prices are really high. We stay in touch with our clients throughout the project cycle.
ASO agencies mainly focus on Keywords Lists and preliminary review of visual elements. We offer full ASO package: store listing optimization of all ASO elements, including Keywords Audit and Design of Creatives.
Need an individual package of ASO services? Just drop us a line.